Jasmine Dobie

Allison is a hand drawn signature style Script. Allison is great for branding, headlines, invitation cards or even as a logotype. Allison is equipped with over 100 Contextual Alternates and Standard Ligatures to keep the flow vivid and maintain hand drawn impression. These features are automatically ON, all you need to do is type! In addition Allison has Swash alternates for every standard character in case you need some extra flair. From Discretionary Ligatures you’ll find “st”, “nd”, “rd” and “th” ligatures designed to be used with numbers. Allison Script is PUA encoded and you can access extra glyphs in any graphic design software.

Marble is part of Asterisk Type Collection by URW Type Foundry. Marble is a modern sans serif with a distinct character and comes in 108 styles plus Variable Fonts. It grew from the desire to create full bodied letters in contrast to the economy of most sans serif faces. Designed for corporate and publishing use it is rounded and approachable, its three styles (Condensed, Normal and Wide) range from slender elegance to warmth and playfulness without ever being informal. Designed by Alessia Mazzarella and Vaibhav Singh, Marble derives its character from the generous roundness of the x-heights which is balanced by the striking horizontal or vertical cuts to the terminals. The result is a readable font that encourages the eye to move from one shape to the next and that offers a range of possibilities for digital and print. The Marble family has nine weights in Latin for each variant. Eminently versatile, it’s ideal for establishing hierarchies of information with a wealth of choices for headlines, subheadings, captions and body copy styles that are all in harmony with each other. The Wide style allows headlines to be set with width and presence.

We did simple research on the signature font and we found several important notes that are often seen in a signature. The first thing is that initial letters are usually uppercase letters that have full power as an attraction, shape and size are very prominent, usually very large so that the limit of ascender and descender is very long. The second thing is the lowercase letters flowing to the same rhythm, so each lowercase letter must be connected perfectly. The third thing, some signatures begin and end with a long, firm horizontal line, so we complement this font with alternate titling and swash. The fourth thing is "conical", the appearance of the whole text usually starts large at the beginning to shrink at the end of the word, sometimes there is an emphasis at the end. The fifth thing is that some letter combinations differ from the basic references, so ligature is something that is mandatory in the signature font. The sixth thing, some signatures are sprinkled with lines under the text, so this font is equipped with 26 swashes. It is the combination of these six concepts that we frame in Holimount. A masculine signature font, elegant and full of mystery that invites people to want to know more about the brand that you created with this font.